Keep your guests coming back for more. A great user interface is extremely important, because customers won't return to a difficult, badly designed experience.

User Interface (UI) Design is the link between users and your website. It includes the basic design elements that need to be present in order to for someone to navigate your site and make decisions. It is the ever-evolving relationship between a person and the system that they are using. It includes the way that your website interacts with users, the overall design and how information is presented.

UI Design is all about structure, user manipulation and communication. This is one of the reasons it’s so important that you pay close attention to it. It is the basic building blocks of how your website is set up and functions when visited by your target audience. If it doesn’t go smoothly, problems tend to follow.